![]() Now, we’re even manufacturing bib overall hot pants, and the boutiques everywhere are stocking them.” We coordinated them with a series of Western-style shirts. “We began manufacturing bib overalls in a wide variety of prints and colors especially for the girls with bell bottoms. Lee Company of Shawnee Mission, Kans., “it was a welcome shot in the arm to the work garment business. “I can tell you,” says Jim Londerholm, director of public relations for the H. The fad spread like a prairie fire from Vail to Aspen to Squaw and Sun Valleys and then to college and high school campuses throughout the country. Their prime wearers were farmers and railroaders, two declining occupational groups.īut then about 18 months ago, an unknown college boy at Vail, Colo., unable to afford expensive and fashionable ski clothes, appeared on the slopes dressed in overalls, turtleneck sweater, and work jacket.Soon, through word of mouth, other youngsters adopted the same outfit, only this time waterproofing their overalls. Take bib overalls and work jackets which constitute the “now” look on college campuses and ski slopes across America.For years these garments were on the decline and with good reason. More frequently in these days of nostalgia, some nonconformist rediscovers an old garment and adapts it to a fresh use. Sometimes they result from the superb sales promotion and gimmick publicity of a high-pressure clothes designer. How do fashion fads originate? No one knows for sure. “The tighter the leg, the better,” says one clothier.” Designer and imported jeans are expected to become big-sellers on college campuses. Copper rivets were tacked on for added strength.”įor this fall, straight-legged and cigaret-legged cuts should dominate the denim look, according to jeans retailers. His brothers sent him denim, a though cotton fabric from France, and a special indigo dye was developed for its unvarying color. Before long, word had spread about “those pants of Levi’s” and young Strauss had a thriving shop in San Francisco. Pants don’t wear worth a hoot up in the diggins and you can’t get a pair strong enough.”įortunately, Levi took the free advice and paid a tailor to turn the canvas into pants. Legend has it that an old prospector took Levi aside and complained: “Should have bought pants. He discovered that the miners had little use for his tent material. In 1850, 20-year old Levi Strauss, working in New York as a clothing peddler for his brothers, heard about the gold rush in California and, lured by tales of fast money, packed up a shipment of dry goods and set sail for the West Coast. No Levi’s, Lee’s, Wranglers, Sticky Fingers or Clippers. No straight legs, cut-offs, overalls or bell bottoms. “Once upon a time there were no blue jeans in America. ![]() This page from Circus Weekly, November 27, 1978, tells the story of jeans in America: The story describes hapless army private Walpiznisky showing up in jeans and infuriating the sergeant: “Why then do I behold you on this fine Army morning in a pair of fruitcake dungarees?” This Cheap Jeans ad comes from a 1970s issue of Creem magazine.
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